Why Makeup is Important

Being part of the beauty world I constantly get bombarded with controversial content, such as products that are rip-offs, celebrity “beauty” routines and makeup being a “lie”. If I have to see another “take a girl swimming on the first date” meme I might scream; but yes makeup is a controversial topic. I think it’s worth noting that I don’t wear makeup every day, maybe once a week, but there are very few occasions where I put it on:

  1. When I have a makeup gig- I imagine if I went to my hairdresser’s and they had a ratty hairstyle and their roots were growing out I wouldn’t be too confident with their abilities. Well it’s the same for makeup artists, if a makeup artist rocked up with dark circles under their eyes and dry lips I don’t imagine you’d be too confident with them applying makeup to your face. So I wear it as part of my uniform for makeup artistry.
  2. When it’s a special occasion- this is pretty self-explanatory, if I’m going to a party I wanna look good for my self and for the photos that will inevitably be taken during the event. Call me self-centered but I don’t think there is anything wrong with liking how you look in pictures- its self-empowerment.
  3. To boost my mood- I often hear that if you want to trick your self into a positive mood you need to stare at yourself smiling, for me applying makeup works on the same principle. If I look good, I start to feel good and my outlook on a day can change.

I think the issue is that it is presumed that we, as people who wear makeup, do so to impress other people, or that it’s fake- here is why I think that’s dumb to presume these things…

 Wearing makeup to impress others:

I won’t lie if I want to put a good foot forward, I want to present the best version of myself, and that involves wearing makeup. However, if you think I put 45 minutes to an hour of my time to impress you with my cut crease you are wrong. If I didn’t like applying makeup on myself or others I wouldn’t do it it’s as simple and complicated as that; I would find another way to impress you- that I enjoy. Applying makeup gives me a creative outlet, and a form of self expression that isn’t as direct as say… writing a blog, you are getting to see me without me directly telling you who I am.

If you don’t enjoy my style of makeup that is perfectly fine, because at the end of the day it’s not for you, it’s for me. I think people who think that makeup is for impressing people don’t understand the art, expression and discipline it takes to apply makeup. I didn’t start applying makeup as a teenager to get Instagram famous, just like artists didn’t start drawing as kids to become famous animators. They did it because they enjoyed it, the career aspect came later.

Wearing makeup makes you a fake:

For me this is so far from true, I can’t speak for everyone but for me wearing makeup is letting people see who I really am. I am a dark scary girl who wears black lipstick, but I also have fun and wear glitter on my eyes; it’s kind of like seeing a Tinder profile in real life. Makeup in some ways is a mask but it allows you to show people what you want them to see. If I don’t want to be approached and I want to come across as intimidating I wear dark makeup, if I want to appear more open and natural I’d go for something more neutral. By wearing makeup I’m letting the world see who I am that day, a goth, a pixie, the-girl-next-door, I get to let the world see the parts of my personality I want.

At the end of the day makeup is a form of art, and art comes from within the soul- how can that be fake?


Makeup is an enhancement of what you already posses, not an illusion, you can’t rock black lipstick if you don’t have the confidence to do so.

Jess WS xo


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